for Promomed

Update: 01.04.2024

Last week: 12 week 2024 (18.03.2024 - 24.03.2024)

Last full month: February 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 194 1.8% 10.4% 0 18 414 810 2.5% 8.9% 0 2.0%
MoM 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
YTD 82 887 25.4% 11.0% 2.4 186 180 594 57.4% 9.5% 2.2 -1.5%
MAT 357 632 34.6% 9.6% 1.7 724 698 058 48.5% 8.2% 1.4 10.6%
BRAINMAX
WoW 1 186 15.1% 100.0% 0 4 374 554 21.5% 100.0% 0 15.1%
MoM 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
YTD 11 842 63.8% 100.0% 0 42 733 691 74.9% 100.0% 0 63.8%
MAT 51 262 194.3% 100.0% NA 179 295 694 213.4% 100.0% NA NA
GOLDLINE PLUS
WoW 18 091 -6.1% 44.1% -0.9 56 311 016 -8.0% 35.0% -1.2 -4.2%
MoM 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
YTD 196 972 3.5% 43.9% 2.1 632 004 058 10.4% 36.0% -1.9 -1.3%
MAT 875 769 21.2% 45.4% 2.2 2 751 431 058 30.4% 39.1% 1.3 15.4%
MIGRENIUM
WoW 11 655 -4.8% 0.5% 0 3 579 108 -4.4% 0.7% 0 -2.5%
MoM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
YTD 144 240 -2.0% 0.5% -0.1 40 715 405 53.8% 0.6% 0.1 22.8%
MAT 638 703 8.9% 0.5% 0 136 905 744 29.0% 0.5% 0 16.2%
MODELAX-N
WoW 36 668 -0.6% 26.8% 0 15 336 935 -0.6% 17.3% 0 -0.5%
MoM 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
YTD 376 181 61.9% 23.2% 5.7 153 316 427 107.3% 14.3% 4.3 21.8%
MAT 1 311 733 121.8% 20.0% 8.8 462 180 338 136.4% 11.4% 5.1 24.7%
REDUXIN
WoW 13 902 -1.9% 33.9% 0.8 78 016 496 -1.8% 48.4% 1.4 -4.2%
MoM 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
YTD 149 917 -6.4% 33.4% -1.8 815 001 168 24.5% 46.4% 3 -1.3%
MAT 627 626 4.0% 32.5% -3.6 3 033 331 963 20.7% 43.1% -1.9 15.4%
REDUXIN FORTE
WoW 3 410 -9.3% 8.3% -0.5 14 393 754 -10.0% 8.9% -0.5 -4.2%
MoM 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
YTD 39 281 9.2% 8.8% 0.8 173 073 641 30.0% 9.9% 1 -1.3%
MAT 169 324 32.9% 8.8% 1.2 693 434 802 43.6% 9.9% 1.2 15.4%
SALVISAR
WoW 12 231 -2.3% 1.6% 0 4 803 622 -3.4% 1.4% 0 -1.2%
MoM 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%
YTD 108 790 -17.5% 1.2% -0.4 40 579 395 -4.5% 1.0% -0.3 8.3%
MAT 475 321 -21.9% 1.2% -0.4 161 847 960 -21.9% 1.0% -0.4 8.1%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 82 887 25.4% 11.0% 2.4 186 180 594 57.4% 9.5% 2.2 -1.5%
BRAINMAX 11 842 63.8% 100.0% 0 42 733 691 74.9% 100.0% 0 63.8%
GOLDLINE PLUS 196 972 3.5% 43.9% 2.1 632 004 058 10.4% 36.0% -1.9 -1.3%
MIGRENIUM 144 240 -2.0% 0.5% -0.1 40 715 405 53.8% 0.6% 0.1 22.8%
MODELAX-N 376 181 61.9% 23.2% 5.7 153 316 427 107.3% 14.3% 4.3 21.8%
REDUXIN CAPS 149 917 -6.4% 33.4% -1.8 815 001 168 24.5% 46.4% 3 -1.3%
REDUXIN FORTE 39 281 9.2% 8.8% 0.8 173 073 641 30.0% 9.9% 1 -1.3%
SALVISAR 108 790 -17.5% 1.2% -0.4 40 579 395 -4.5% 1.0% -0.3 8.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 357 632 34.6% 9.6% 1.7 724 698 058 48.5% 8.2% 1.4 10.6%
BRAINMAX 51 262 194.3% 100.0% NA 179 295 694 213.4% 100.0% NA NA
GOLDLINE PLUS 875 769 21.2% 45.4% 2.2 2 751 431 058 30.4% 39.1% 1.3 15.4%
MIGRENIUM 638 703 8.9% 0.5% 0 136 905 744 29.0% 0.5% 0 16.2%
MODELAX-N 1 311 733 121.8% 20.0% 8.8 462 180 338 136.4% 11.4% 5.1 24.7%
REDUXIN CAPS 627 626 4.0% 32.5% -3.6 3 033 331 963 20.7% 43.1% -1.9 15.4%
REDUXIN FORTE 169 324 32.9% 8.8% 1.2 693 434 802 43.6% 9.9% 1.2 15.4%
SALVISAR 475 321 -21.9% 1.2% -0.4 161 847 960 -21.9% 1.0% -0.4 8.1%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 194 1.8% 10.4% 0 18 414 810 2.5% 8.9% 0 2.0%
BRAINMAX 1 186 15.1% 100.0% 0 4 374 554 21.5% 100.0% 0 15.1%
GOLDLINE PLUS 18 091 -6.1% 44.1% -0.9 56 311 016 -8.0% 35.0% -1.2 -4.2%
MIGRENIUM 11 655 -4.8% 0.5% 0 3 579 108 -4.4% 0.7% 0 -2.5%
MODELAX-N 36 668 -0.6% 26.8% 0 15 336 935 -0.6% 17.3% 0 -0.5%
REDUXIN CAPS 13 902 -1.9% 33.9% 0.8 78 016 496 -1.8% 48.4% 1.4 -4.2%
REDUXIN FORTE 3 410 -9.3% 8.3% -0.5 14 393 754 -10.0% 8.9% -0.5 -4.2%
SALVISAR 12 231 -2.3% 1.6% 0 4 803 622 -3.4% 1.4% 0 -1.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 171 8.3% 11.0% -0.1 65 772 614 9.3% 9.5% -0.1 9.6%
BRAINMAX 3 949 -7.8% 100.0% 0 14 394 547 -5.2% 100.0% 0 -7.8%
GOLDLINE PLUS 68 306 1.9% 43.8% 0.3 217 517 575 -1.1% 35.9% -0.2 1.2%
MIGRENIUM 53 054 6.6% 0.6% 0.1 15 088 199 15.2% 0.7% 0.1 -6.1%
MODELAX-N 129 731 8.5% 23.0% 2.9 53 054 568 12.2% 14.2% 2.2 -5.0%
REDUXIN CAPS 51 307 -2.3% 32.9% -1.2 277 156 731 -2.7% 45.7% -1 1.2%
REDUXIN FORTE 14 156 9.0% 9.1% 0.7 63 823 923 12.0% 10.5% 1.2 1.2%
SALVISAR 35 330 4.5% 1.1% 0.1 13 170 717 12.2% 1.0% 0.1 -3.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs